Digital media across the marketing spectrum

For the most part, marketing campaigns (also sometimes called communication campaigns) do not go beyond more than one specific channel or medium such as TV, print, or web; although sometimes a campaign is launched successfully on all three platforms. This is known as online marketing.

Online marketing is the combination of above-the-line, below-the-line, and online marketing. Over-the-line marketing encompasses all communication activities related to advertising, such as television, print, radio, etc., and below-line marketing involves activities such as direct marketing.

Digital media, which are part of online marketing digital ecuador show no limits, as they can be incorporated into a determined campaign that unites the three approaches: TV, radio, print and web media.

Digital media on the web

Digital media is a growing priority for corporations as a company's brand identity is now contained more than ever in a digital footprint, covering a variety of marketing content including images, photos, videos, presentations , web pages and desktop publishing files. Digital channels are used to transmit information, create user communities and establish brands in the market.

Internet marketing and advertising are becoming more dynamic and the advancement of digital media has provided a number of new perspectives in terms of web marketing.

By incorporating digital media elements into their traditional marketing campaigns, companies can create, for example, interactive audiovisual presentations. The influence of traditional television and print advertising is rapidly being replaced by Internet advertising and marketing.

An easy way to get started with digital media is by implementing basic web videos on your website. Statistics show that video invites higher click-through rates. The popularity of a video continues to increase as more users find and share videos. This is known as viral marketing.

Also, a creative idea of ​​introducing your company is to include a short video introduction. One should refrain from forcing visitors to watch the video; it gives them the option. A short two or three minute introduction is an effective way to build trust by creating a personal look on your website. Another option is to include demo videos of the product. This is particularly effective if you have a complex product. If your product is well understood, it makes it easier to move a potential buyer through the sales process.