Traditional Marketing VS Digital Marketing

Traditionally, the term "market" refers to the place where buyers and sellers meet to exchange goods and services. Market is the very common term, known to all, but depending on the amount of goods handled, there are wholesale and retail markets.
In the modern concept, the term "market" has a broader meaning. Refers to sets / collection of actual or potential buyers of products and services.

There are several categories of marketing, but there are two main segments, first traditional marketing and second, digital marketing. In this article, we will discuss these methods in detail.

01) TRADITIONAL MARKETING

Traditional marketing refers to any type of promotions, advertising or publicity, which is generally used by companies / commercial entities for a longer period and which has a proven success rate.

In the old days, marketing was defined as the flow of goods and services from producers to consumers. This is a definition of product-oriented marketing. The producer focuses only on products that cannot take into account what they can produce / manufacture, and the need of consumers.

Traditional technique methods include print advertising, such as newsletters, billboards, newspaper ads. Other forms are television, commercials, advertising broadcasting on the product or service of any company.

DIGITAL MARKETING NEED

Since technology is advancing today, that requires change in everything. Digital marketing is part of computerization. Speaking for about 20 years ago, there were no computers, mobile phones, and of course, there was no Internet connection. But as technology grows, after a time, mobile phones and computers enter human life. After more time, internet facilities were introduced, sparking the digital revolution. Examples of digital marketing include websites, social media, emails are common. Digital marketing is similar to traditional marketing but through the use of digital devices and information technology. It is a faster, more reliable and easier to find medium and therefore accepted worldwide.

02) DIGITAL MARKETING

Digital marketing is a broad term that refers to marketing through the online medium like search engines, websites, social media, and emails. Digital marketing is sometimes also called online or internet marketing.

The (latest) digital marketing technique includes SEO (search engine optimization), SEM (search engine marketing), content marketing, campaign marketing, e-commerce marketing, and manejo de redes sociales quito.

There are several reasons for the growth of digital marketing.

1) Digital marketing techniques are more profitable than the traditional concept.
2) Digital process faster than the previous one, results-oriented.
3) Any individual / company tracks its performance.
4) The whole process is reliable, it generates better income.
5) Digital media facilitate interaction with the target audience.