Augmented reality: the combination of the real and the virtual

Augmented reality (AR) is the combination of the real and the virtual. It is when virtual elements are augmented by computer programs and associated with reality. In this article, we will look at some of the AR tools that are used today.

Slowly but surely, augmented reality is paving a path of virtual dependency. Technologies are embracing augmented reality due to their high interactivity and efficiency. Our routine way of doing things will change in the coming years.

Face tracking technology

Facial tracking technology is mainly used in cameras and mobile phones. Allows the camera to recognize and track a human face. Taking photos has become much easier and simplified while improving quality. The camera automatically adjusts focus, exposure, and color balance.

Virtual mirror

Many companies are implementing the use of virtual mirror on their websites. It is a 3D technology that allows online viewers sitting at their computer to virtually test the latest products. A webcam is required for it to work. For example, several companies that sell sunglasses and glasses have been using this interactive technology to market their products.

This is also relevant in clothing. There are mirror-like displays in stores where customers can be seen wearing different clothing. There is no need for a tester and technology allows you to modify the color and appearance of your fabric. It is also applicable to footwear where you can try various shoes of different colors just by standing in front of the virtual mirror.

Smart smartphones

Another example of augmented reality is through the use of smartphones whereby you just point your smartphone at a building or the side of the road and additional information instantly appears on your phone, such as the current location, the closest hotel , restaurant menus, wind direction, compass, among others.

Interactive marketing

One of the most important tools used, in relation to augmented reality in marketing, is interactive product Animation Video Services. Using digital photo studios, marketers can instantly create 360-degree animations and 3D animations of products, regardless of size and weight. Online customers can rotate such virtual product animations using their computer mouse. This is quite similar to holding the product and looking at it from every possible angle. With such engaging interactive animations, the customer conversion rate definitely increases.

The future of augmented reality

Augmented reality is gradually changing the world. We can already guess what the future could be like; With a portable gesture interface, you can do everything by hand or voice. For example, tomorrow you can take photos only with your hands, you can play multiplayer games on hologram battlefields ... the possibilities are endless.