Do animated videos help increase website traffic?

Do you remember how the Internet started? It was just a text document network and almost everyone has witnessed the Internet journey. Things of course have changed for the better and the presence of images, audios and videos is a common sight now.

This changing face of the Internet has greatly affected marketing strategies and there is a great demand for new, informative, interactive and cutting-edge marketing techniques. And what is better than animated videos?

Animation Video Services  are a powerful tool with the potential to strongly impact the world of digital marketing. While it may seem new to the uninitiated, the tech giants have been using it for years. Microsoft used animated videos to market MS Office and Windows, along with companies like Apple, eBay, and Fujitsu. Google later caught up with the trend and launched an animated campaign in 2012.

Considering that the cost of production is low, and also that these are more attractive and visible to the audience, the future of digital marketing would be full of all kinds of animated videos and it would not be wrong to say that animated videos would function as a main marketing weapon.

Let's see how animated videos can help increase website traffic:

Psychological impact

Up to 60% of visitors would prefer to watch videos as they are available. Viewers are more likely to retain a video that describes the company's commitment to its services and promises. Furthermore, it is a proven fact that people are more intrigued by videos; people tend to instantly connect with animated illustrations. This is the reason why people who watch videos are 89% more likely to invest in a service or product. In any case, it is more convenient to watch videos than to read texts.

Immense potential

When it comes to animated videos, only your imagination is the limit. This form of media has a long-term support. As a generally accepted rule, animated videos tend to be as short as possible. This is done with the goal of retaining the customer throughout the video and of course keeping production costs down.

All you need to do is fully accelerate creativity and quality.