Business restructuring to maximize growth in market share

Businesses now exist in a hyper-competitive environment. The more competition there is, the more power shifts from companies to customers (including prospects). Companies that are still structured according to the energy model that resides in the company will suffer competitive disadvantages compared to companies that adapt to the new order of customer-centric energy.

This article explains why companies need to be Chief Restructuring Officer to maximize equity growth, and then describes how this can be accomplished.

Why companies need to be restructured

The organizational structure of most companies is developed organically, based on the powers of their founders. Since the founders of most companies are entrepreneurs with a vision for a product (including service), their focus is primarily product-centric, and their structure is designed to facilitate product manufacturing processes and EXPULSE them towards customers. to earn income. Consequently, your main interface with your customers is through the SALES function.

This model served these companies well for the pioneering stages of the industries in which they were operating. However, as their industries mature and there are more and more competing products in each product category, the customer has more and more options to determine which product he buys, and therefore, by influencing which company earns the revenue,

Customers do not buy products because the actual product is invisible and intangible to them, hidden in the physical or conceptual experience with which they are manufactured or designed. Customers buy brands, which are the perceptions of the product, and that exist in their minds, rather than in the physical market.

As customers have more options in purchasing products, the center of gravity of companies changes from products to brands, the business mode changes from the product-oriented PUSH dynamic to the brand-oriented PULL dynamic; And the competitive arena passes from the factories and offices of the company to the minds of customers.

These fundamental changes transform the business and the product generator into a perception generator. if only because it's the perception that the company builds and maintains, that will determine the customer's preference, and the customer's preference determines their purchase, and their purchase is the primary source of revenue for the company, which determines the growth of the company's market share.