This is the era of smartphones and tablets. Manufacturers are flooding the market with hundreds of smartphones in different price ranges. Multiple ecosystems such as Windows Phone, Bada and Android have emerged in an already crowded mobile phone market, previously dominated by RIM's Apple iOS, Symbian and Blackberry OS. Apple's iPad, Amazon's Kindle, Samsung Galaxy series of tablets, and upcoming Windows 8-based tablets will create another wave in computing as people move to the more practical tablet form factor. As the number of options for consumers increases and prices drop, smartphones and mobile tablets will take over the world of computing, including the Internet. Statistics show that half of all local internet searches are using cell phones. According to Microsoft Tag, by 2014, the mobile Internet will take over the use of the desktop Internet. This shows that the trend of smartphone and tablet usage is accelerating faster than ever and for businesses, this is the right time, if not already in operation, to have a mobile website design.
The design of a mobile website allows the visitor to access their website using a small screen mobile device such as a smartphone or tablet. Mobile websites must be compatible with the built-in browsers carried by the devices. Also, the layout of mobile websites should be such that content is processed without clutter on a relatively low resolution small screen compared to laptops and desktops. Accessing a desktop website using a mobile device is a time consuming and data intensive task. Regardless of what device or platform a client uses, the design of a mobile website must be such that navigation is perfect in all these aspects.
What are the key benefits of mobile website design?
There are four main advantages to having a mobile website design:
• Mobile web design and development enhances the brand, product or service beyond the desktop website in web applications and mobile applications. In an ever-changing mobile technology scenario, designing mobile websites would mean endless possibilities to improve business.
• A well-structured mobile website design has the potential to increase the number of visitors who would return to your site in the future. Increased visits convert to increased sales.
• A mobile website design gives a professional look to your business and instills confidence in the customer's mind. Having a mobile website means that your company is interested in keeping up with the changes in the world and according to the needs of customers.
• Mobile website design targeting people who are constantly on the go (hotels, restaurants, bakeries, travel websites, etc.) will gain more popularity as they provide the flexibility to navigate your website while on the go.
Website design for mobile devices and desktop computers
A website should always run equally fast on all platforms. The overall web experience should remain the same regardless of whether a customer visits your website through a cell phone, tablet, or desktop computer. A visitor is more likely to stay on the website for a long time if access to the website is fast.
If visitors can't find what they need on your website, they leave. The key to turning these visitors into customers is accommodation. Online shoppers looking for products and services on the Internet are more likely to buy from a company that has a well-designed and fully functional website on both mobile devices and desktops.
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